Wines in a can can longer be considered a fad, and is one of the fastest growing segments in the beverage industry.. As of 2019, you can find a large number of domestic and international producers of canned wines widely available in the U.S. Canned wine sales jumped 69% last year to almost $70 million, and seems to be attracting younger wine drinkers.
The beauty of the world of wine today is that it is incredibly varied; whether you want to drink classic wines from the most revered regions, ’emerging’ or new regions, expensive or cheap wines, natural wines, organic, biodynamic or vegan wines… wines on tap, in a box or yes, a can – it’s all available. As with anything, quality vary widely within these categories but it’s very possible to drink well no matter what your preference is.
As a wine drinker, chef, life coach and human being, one thing I’ve discovered with myself is I hate being put in a box (no pun intended). I’m not cooking one type of food, sticking to one narrow subject with my clients or drinking one type of wine. I love the classic, big names of wines as much as I love the funky natural wines from new, creative and rebellious producers. Whether a box comes in a bottle, box, tap or a can is less important to me, but the quality has to be there. What inspires me is a producer that shows a certain skillset, has passion for their craft and product and what story they are trying to tell me with the wine.
Closing our mind to new and inventive ways of thinking and creating will prevent us from experiencing life. Which is why I decided to dive into the world of canned wine and discover the potential advantages of drinking wine this way. I also did a video on this topic earlier in the week and felt inspired to turn it into a blog post.
Here are the top 3 reasons why buying wine in a can is a great idea:
Cans weigh less, an important factor in helping to reduce our carbon footprint when it comes to transportation. Because cans are lighter in weight, they are cheaper to ship and require less packing materials. Cans are recycled more efficiently, while millions of glass bottles end up in landfills yearly. According to the U.S. Environmental Protection Agency, only about 28 percent of post-consumer glass is recycled in the United States. While there are some drawbacks with aluminum, recycling aluminum cans saves 95% of the energy used to make aluminum cans from virgin materials.
As someone who studies trends and people’s purchasing behaviors, I think this is a big one. Wines in a can is a way to entice people to drink wine in a more casual setting. Many younger people feel that the wine scene might be a bit too stuffy and therefore seem to go to cocktails or craft beers instead. For wine aficionados and enthusiasts alike, it’s nice to not have to always ‘think’ about a wine, but just drink and enjoy. Cans is a great way to introduce new drinkers to the category and not feel intimidated by how to store, open and drink wine.
The best canned wines are typically made to be fresh and fruity in style with little to no oak, and the majority come in a 375ml size can, which translates to a half bottle of wine. Many might be tempted to think of mass produced, average quality juice when looking at cans, but there are some true quality producers out there such as Sans Wine Co.
Producing natural, clean wines with minimal intervention from single vineyards in northern California, Sans was founded by Gina Schober and Jake Stover. Their philosophy is sourcing and farming premium wine grapes from organically farmed vineyards and environmentally conscientious growers in order to craft natural wines, packaged in cans. They source from vineyards where the vines date back to the 1940s and farm two of the Napa vineyard properties in-house. “Sans” is French for without, and their motto is:
“Sans chemicals, sans additives, sans pretense.”
A motto I can definitely get behind! My client, Vegan Wines, currently carries three different canned wines from Sans in their online shop, including their Rose of Carignan, Sauvignon Blanc and Cabernet Sauvignon. These are some special wines, light and refreshing with a true sense of place.
I for one, will be experimenting and trying out a variety of other canned wines this summer – perhaps you’re inspired to do the same? No matter what way you enjoy wine, cheers to drinking more varied, more fun and higher quality wines!